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Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s the author of multiple best-selling books including Lead with a Story (which is now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell.

Notes:

• “Decide what values you want your organization to have. Then find and capture stories that illustrate them. Remember, if you don’t have strong company value stories, you probably don’t have strong company values.”
• Fill your story with surprises to pique your audience's interest and memory.
• Often the best way to spread a company’s values and culture are through stories.
• Use stories to forge strong relationships between diverse team members.
• Stories can be used to inspire employees, even when times are tough. – You could spout nonsensical motivational phrases about “giving it 110 percent” – or you could tell an inspiring story.
• A successful story is comprised of only three ingredients — you need context, action, and the result (CAR).
• As NYU social psychologist Jonathan Haidt observes, “The human mind is a story processor, not a logic processor.”
  • Your job is to help the other person make a decision. To do that, they need to rely on both logic AND emotion.
• “Your first objective in a sales call should be to get buyers to tell you their stories, not the other way around."
• The James Watt story – Keep 1 or 2 small vital pieces of the story and save them for the end. The aha moment. The surprise makes it more memorable for your audience.
• Asking better questions… Instead of saying, “What keeps you up at night?” Ask… “Tell me about a moment…” You can also use this when walking home from the bus stop with your children. Instead of saying, “How was school today?” Ask, “Tell me about your day at school…”
• "We generally don’t tell our personal stories at work because we work with strangers. They remain strangers because we don’t tell our personal stories. You have to break the cycle.”
• “Sometimes getting your employees to be more creative isn’t the problem. The problem is getting their less-than-imaginative boss to give them the space to invent. Innovation isn’t a linear process. Inventors need the freedom to play with ideas to see what fruit they will bear. A well-meaning boss might think he’s doing his job by keeping his team focused on the most productive areas to explore. But when you insist on knowing what the fruit will be before allowing the play, many of the most revolutionary discoveries might stay undiscovered.”
• “Many of life’s failures are people who didn’t realize how close they were to success when they gave up.”
• The most effective stories play on people’s emotions. – We can take an example from Texas, which in the 1980s was ridden with so-called “litterbugs.” The government tried its best to combat littering by appealing to emotions, and publishing advertisements that showcased a person weeping at the sight of environmental destruction due to litter. While touching, these ads had no effect. The worst litterers were people with little concern for the environment. So, the government changed directions, What did they do? (Don’t mess with Texas) Literally. The slogan was developed by the Texas Department of Transportation for an anti-littering campaign. “It's not just a prideful remark, trying to pick a fight,” says Jeff Austin III, commissioner of the Texas Transportation Commission. “It's don't litter in Texas, don't mess up Texas."
• There are three types of learners: 40 percent of us are visual learners, 40 percent are auditory learners and the remaining 20 percent are kinetic learners. Stories attract all three – a story’s imagery influences visual learners, the vocabulary appeals to auditory learners, and the emotions and feelings connect with kinetic learners.

Text Hawk to 66866 to become part of Mindful Monday. Join 10's of thousands of other Learning Leaders to receive a carefully curated email from me each Monday morning to help you start your week off right...

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Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12

Notes:

AJ Hawk is the all-time leading tackler in Green Bay Packers history. He won a National Champion at Ohio State University and was voted captain of the Green Bay Packers Super Bowl-winning team (2010-20110 He was inducted into the Ohio State University Hall of Fame in 2019. Currently, he is a co-host on The Pat McAfee Show which airs weekdays on YouTube. (AJ is my younger brother)

Keith Hawk spent 30+ years as a sales leader. At one point, more than 1,000 people were in his charge. Keith now regularly speaks around the world on such topics as Leadership, Principled Negotiation, Consultative Selling, and Building Thriving Corporate Cultures. He is the co-author of two popular business books, Get-Real Selling, and Terrific – Five Star Customer Service. (Keith AKA "Pistol" is my dad)

Pat McAfee is a future billionaire and the founder/CEO of Pat McAfee Industries. He's the host of "The Pat McAfee Show" which airs weekdays on YouTube from 12:00-3:00. Pat recently agreed to a deal with FanDuel which has them spending more than $140 million to be the title sponsor of his YouTube progrum. Prior to launching his media career, Pat was named the "punter of the decade" from his time booming balls for the Indianapolis Colts. Pat is also a WWE color commentator, professional wrestler (he once wrestled Stone Cold Steve Austin), and analyst on ESPN's College GameDay. In WWE, fans and critics often deem Pat as one of the greatest color commentators of all time for his humorous comments, his energy, and his charisma.

• “When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.” - Steve Jobs quote that Pat has hanging up in his studio.
• "I view life as a movie." - Pat McAfee
• Keys to a great marriage:
  • Pistol - "On our wedding bands, we had "C, C, C" engraved. They stand for:
    • Communication
    • Consideration
    • Cuddling
• Questions from fans of The Learning Leader Show:
• Haley Erickson – CPA: What an achievement! I glean so much from your work and am thankful you share this material with the world. My question: Who is one of the most impactful people in your life and how have they impacted you?
• Rob Stevens, Leadership Consultant: This is very personal to me. I’m curious what your dad would say about adding value as more and more people get beyond 60. I see a lot of older people, with a lot of wisdom and experience, either retiring or getting pushed to the side. I’d be interested if he has any ideas on how those of us that are over 60 can continue to make significant contributions. It’s kind of the question that you like to ask about advice for kids just out of college wanting to make a difference only the other end of the spectrum.
• David Salvador - VP at Gogo Aviation: Congratulations Ryan! "What is the most impactful investment you can make in yourself for your career?”
• The draft: It's your birthday dinner. None of your family or close friends can make it. You can invite any person in the world and they will be there. Who are your 5?
  • Pistol: Steve Martin, Pete Rose, Paul McCartney, Al Michaels, James Taylor
  • Ryan: The Rock, Dave Chappelle, Dave Matthews, Peyton Manning, Doris Kearns Goodwin, Taylor Swift
  • AJ: Tom Cruise, Amelia Earhart, Sean Casey, Tiger Woods, Tim Dillon

Text Hawk to 66866 to become part of "Mindful Monday." Receive a carefully curated email from me... Each Monday morning to help you start your week off right...

Full show notes at www.LearningLeader.com

Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12

Cody Keenan has written with President Barack Obama since 2007, working his way up to chief speechwriter. He’s been named the “Springsteen” of the Obama White House, even though he can’t play an instrument, and Obama calls him “Hemingway." His first book, Grace, became an instant New York Times Bestseller.

 Notes:

• The use of productive paranoia. Cody said, “I was so afraid to fail that I would do anything to succeed.” – We can use fear as fuel…
• Storytelling – As a speaker, it is our job to help the people in the audience see themselves in the place of the hero in the story. When you’re preparing for your next team meeting or town hall address, think about that and how you tell the stories that you do.
• Singing at the Eulogy in Charleston - If you want an A+ performance, you have to choose to go for it. You can get a B by playing it safe, but you won’t perform with excellence unless you have the courage to go for it.
• In less than 10 years, Cody went from mailroom intern in Congress to chief speechwriter in the White House.
• My goal is to "write a speech that sings."
•  ‘In less than 10 years, I went from mailroom intern in Congress to chief speechwriter in the White House,’
• President Obama said he relied “on Cody not just to share my vision, but to help tell America’s story.” “He’s a brilliant writer. He’s relentless.”
• The first speech Cody wrote was for Senator Ted Kennedy. Right after President Obama’s 2004 Democratic convention speech that put him on the map. You write: “To see someone else speak words I’d written sent electricity right up my spine and out my hair.”

Text Hawk to 66866 to become part of "Mindful Monday." Receive a carefully curated email each Monday morning to help you start your week off right.

Full show notes at www.LearningLeader.com

Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12

Ted Rath the VP of Player Performance for the Philadelphia Eagles. Prior to coming to Philadelphia, Ted spent three seasons (2017-19) with the Los Angeles Rams as the head strength and conditioning coach. In 2017, Ted was named the Strength Coach of the Year by the Professional Football Strength and Conditioning Coaches Association, an award voted on by the league's strength and conditioning coaches. Los Angeles finished as the healthiest team in the NFL based on adjusted games lost due to injury. *At the time of this recording, the Philadelphia Eagles are currently the only undefeated team in the NFL.

Notes:

• Do your habits today align with your goals of tomorrow? What is your daily process? If you set big goals, what actions are you taking to get closer to achieving them each day?
• The greatest players LOVED being coached. They demand it and are seeking it. Do you? Are you seeking out a coach? Are you asking for it? What processes do you have in place to get feedback, learn, and get better?
• How to Lead Others:
  • Most of us want 3 things
    • To feel APPRECIATED in their environment.
    • To feel PROTECTED by those in charge of them.
    • To feel that they are a part of something BIGGER than themselves.
  • Do this through connecting. To connect, you must have trust. To build trust, you must be vulnerable. Once you allow yourself to be vulnerable, you can earn trust.
  • Be an active listener. Listen to connect instead of listening to reply.
• The greatness of quarterback, Jalen Hurts:
  • Sets high standards for himself: The standard is the standard
  • Loves being coached
  • Constantly works on his craft
  • Stoic: He's calm, consistent, and poised.
• Ted was part of the decision-making team when deciding the next head coach for The Eagles:
  • Nick Sirianni's five core values: connecting, competition, accountability, intelligence, and fundamentals – connecting is always first.
• Getting Fired: "It was my 7th year with the team. We had gone to the playoffs the prior year 2014 in Jim Caldwell’s first year. In 2015 we started out rough at 1-7 through the first half of the season. We played in London that year, and before leaving for the airport we fired our OC, OL, and asst OL coach. Through the staff shuffle, I ended up helping coach Special Teams during the second half of the season. Our Equipment Manager told me during practice on the first day in London as they were setting up my headset. We ended up finishing strong and going 7-1 in the second half of the season (our only loss was the Thursday night hail mary that Aaron Rodgers completed to Richard Rodgers). After we came back home from London we fired our team President and GM. At the end of the year, the new GM told me he had to let me go to make it look like they were making significant changes in the media."
• "The climb is about one step at a time."
• The obstacle is the way:
  • Discipline and perception let you clearly see the advantage and the proper course of action in every situation, without the pestilence of panic or fear.
  • Control your emotions and keep an even keel.
  • How you react to every situation is YOUR CHOICE. Find the opportunity in the obstacle.
  • Self-Discipline must be combined with logic while working through obstacles. Be honest with your self-assessment.
• Failure is part of all successful team and individual journeys:
  • You don't need to fear it, you just have to refuse to let it beat you
    • We either WIN or LEARN
    • Fail Forward
    • Trials in life will not define you... How you respond to them will.
    • Persistence helps you get what you want, but CONSISTENCY helps you keep what you have earned.
  • Consistency creates trust.
•