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Jim Weber joined Brooks Running Company as CEO in 2001 and is credited for the Seattle-based running company’s aggressive turnaround story. The business and brand success caught the attention of Warren Buffett, who declared Brooks a standalone subsidiary company of Berkshire Hathaway Inc. in 2012. He’s the author of a new book called, “Running With Purpose, How Brooks Outpaced Goliath Competitors to lead the pack.”

Notes:

• A purpose is a forever cause that can permeate everything from the business to the brand to the culture. It is a choice, not an outcome.
• The secret to success is “constancy of purpose” - Instead of a mission statement, Jim decided that a purpose was preferable to a mission. A purpose is a forever cause that can permeate everything from the business to the brand to the culture.
• The riskiest path is to look like your competitors. You can't just chase trends.
• They have distinct points of view:
  • Focus
  • Excellence in execution
• Trust: Charlie Munger has often spoken about the “seamless web of deserved trust” as a life pursuit.
  • The Berkshire culture is built on trust
    • Brooks is completely empowered
    • Brooks is completely accountable
    • There are no required meetings
    • People choose to self-select into it
• "You're an outcome of your journey."
• What Jim looks for when hiring a leader:
  • Competitive
  • Culture driven - "Cultures are behaviors in action."
  • Likes being part of a team
  • Functional excellence
• Values:
  • Word is bond
  • Be active
  • Authenticity
• The process Jim has in place to continue learning:
  • He was involved in YPO in the early years
  • His wife Mary Ellen
  • A board of advisors - It's 6 former CEOs
• The one-page strategy that you relentlessly message to your team – Jim made the decision to walk away from non-premium running to concentrate on performance-running, eliminating 50% of his product line and 40% of his retail partnerships. He didn’t try to be all things to all people.
• Expectations and Messaging: After becoming CEO, Jim lowered revenue and profit projections so that he could establish some credibility by hitting his numbers. He brought in a new CFO, David Bohan… He shared a one-page strategy and told everyone they would get sick of you repeating it.
•  

Text Hawk to 66866 for "Mindful Monday." A carefully curated email you'll receive each Monday to help you start your week off right.

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Vanessa Van Edwards is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages. More than 50 million people watch her engaging YouTube tutorials and TEDx Talk. Vanessa works with entrepreneurs, growing businesses, and trillion-dollar companies; and has been featured on CNN, BBC, CBS Mornings, Fast Company, Inc. Magazine, USA Today, Entrepreneur Magazine, The Today Show, and many more. Her latest book is called Cues: Master The Secret Language of Charismatic Communication.

Notes:

• Cues - It’s about warmth and competence. Can I trust you? Can I rely on you? – How are you showing others warmth and competence?
• Dr. Kofi Essel - His non-verbal protocol for warmth:
  • Fronting - He angles his toes, torso, and head towards the person. Be in alignment with the patient.
  • Non-Verbal bridges - Slowly warm someone up. Lean in.
• In your 1 on 1 meetings, remove all barriers between you and the person. Show them 100% focus.
  • If you see someone gazing over your head, look where they’re looking. It will help make them aware of what they're doing.
• Question Inflection - From the Ring founder when he pitched on Shark Tank. This is something that a lot of us mess up. When stating a fact, SAY IT, don’t ask it.
• The 4 modes of communication:
  • Nonverbal
  • Verbal - Syntax
  • Vocal
  • Imagery
• Touch – A group of researchers at UC Berkeley watched the first 3 games of the NBA finals in the 2008-2009 season and counted every single time players were seen touching on camera. They found the team that touched the most, won the most games.    Touches = higher trust
• Speed dating research – Followed 144-speed dates and found that postural expansiveness was the most romantically appealing trait. Participants who took up more space were 76% more likely to be chosen for future dates.
• Want to show someone they matter? That you’re listening? Turning toward is tuning in.
• Zoom Calls – How do we best approach them? - Look into the camera so the other person feels you are looking them in the eye.
• Disney teaches all of their employees (from janitors to princesses) specific nonverbal cues to use with guests. And they all embody the pinnacle of warmth…

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Marcus Buckingham is best selling author of 10 books, including his international hit, “First, Break All The Rules,” He’s been the subject of in-depth profiles in The New York Times, The Today Show, and by Oprah. Marcus spent two decades studying excellence at the Gallup Organization and co-creating the StrengthsFinder tool. His latest book is called Love + Work.

Notes:

• “When you see someone do something with excellence, there is always love in it– loveless excellence is an oxymoron.”
• Fear versus Love – “The evolutionary purpose of fear is to narrow your focus to a few clear choices, fight or flight, the point of love is to create in you such feelings of safety and connection that you broaden your outlook and build your strengths.”
  • If you're feeling fear, there's something you're passionate about
• Excellence =
  • They take their love seriously
    • They are confident that their love is worth paying attention to
    • They are vivid in what they're drawn to
  • Consistent
  • They value mastery
• "We aren't short on time, but on energy."
• How Marcus would design a school:
  • Teach self-awareness and self-mastery curriculum
  • Get rid of the SAT, ACT, and GPA
• Your fullest life is one where your loves and your work flow in an infinite loop. The energy of the one fuels the energy of the other. Thus, the only way you’ll make a lasting contribution in life is to deeply understand what it is that you love.
• Goals: “Goals are tricky. They are one of the most common characteristics of your working world, and yet they’re also one of the least loving. They don’t have to be loveless.” 
• The Red Thread questionnaire. It’s full of “When was the last time…” questions: “You lost track of time…” “You surprised yourself by how well you did…” “you found yourself actively looking forward to work…”
• Never brag – Don’t say, “I’m the best.” Instead say, “I”m at my best when…” And “You can rely on me for…”
• Marcus shared how he responded to his ex-wife being involved in the college admission scandal where she offered large sums of cash for their kids to get into USC

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Liz Fosslien is the co-author and illustrator of the book Big Feelings and the Wall Street Journal best-seller No Hard Feelings. Liz is an expert on how to make work better. She regularly leads interactive, scientifically-backed workshops about how to build resilience, help remote workers avoid burnout, and effectively harness emotion as a leader. Her work has been featured by TED, Harvard Business Review, The New York Times, The Economist, and NPR.

• Ask yourself… When you look back at your career and think of your best boss and your worst boss… What behaviors did each of them have? How can we embody more of the best boss behavior?
• Set up a regular cadence of not-urgent, developmental meetings with the people you’re leading. Show them and prove to them how much you care about them and their career.
  • What have you enjoyed most?
  • What have you not enjoyed?
  • What have you learned?
  • What do you want for your next job?
• Use envy to reveal what you value. But remember, ask yourself if you’d want that person’s entire life. Not just the cool part you see on Instagram. The Gretchen Rubin story of feeling envy over seeing someone else publish a book. She used that as fuel.
  • Anger is a signal that something occurred that you didn't like. Acknowledge what you're feeling.
• She met her co-author, Molly West Duffy, on a blind friend date!
• How to deal with uncertainty?
  • Over-communicate - Be transparent
  • Switch from "I need to have this all figured out" to "I'm a person learning to become a manager"
• Pixar recruited animators that were frustrated at their current place of work...
• Liz's research process:
  • Read a lot
  • Talk with academics
  • Learn from practitioners who are applying it
• Work-life balance?
  • It's well-intentioned... but a very individual thing
  • Some people are segmenters
  • Some people are integrators... They like to mix work with friends
  • Both are okay...
• Goal setting: There are long term and short term goals
  • Liz chooses to abandon long term goals to live the life she wants to live
    • She enjoys creative time on the weekends
  • Short-term goals... What's going to make an impact?
• Top 5 priorities - "You have to run into the spike"
• Career/Life advice:
  • DO something. Do the work. Take action
  • See everything as a learning experience... Think, "What can I learn from this?"
    • Liz once worked at a Starbucks and learned a lot about hospitality from it
  • Create an emotional experience