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Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12

Tim Grover is the CEO of ATTACK Athletics, Inc., founded in 1989. World-renowned for his legendary work with elite champions including Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of other NFL, MLB, NBA, and Olympic athletes. He is the preeminent authority on the science and art of mental and physical dominance and achieving excellence. He's also the bestselling author of W1NNING & RELENTLESS.

Notes:

•  Cleaners have the ability to achieve the end result over and over. Cleaners know who they are, they know the difference between criticism and feedback, they take control of their story. They know that there is always more to do.
• The Language of Winning & Motivation - ‘In the language of winning, there is no talk of motivation. “Motivation is entry-level, the temporary rush you get from eating too much frosting. Motivation is for those who haven’t decided whether to commit to their goals, or how much time, effort, and life they’re willing to invest to achieve them.”
• The Dark Side turns your anger into controlled rage. High performers know how to control and use their dark side to be in control. It's not evit. It's what's unique to you.
• The vocabulary test  Tim gives his -- “Describe winning in one word.” Some of the answers he receives: Glorious, Euphoric, Success, Domination, Achievement. Not bad. The answers he receives from champions:  Uncivilized. Hard. Nasty. Unpolished. Dirty. Rough. From Kobe? Everything.
• "WINNING isn’t heartless, but you’ll use your heart less." Your mind must be stronger than your feelings. "Your feelings keep you in bed."
• “You can’t buy a map to the top. If you could, everyone would be up there. They’re not. The steps to Winning are infinite, and constantly shifting.”
• “Winning requires you to learn, question what you learned, and then learn more.”
• How to push through when you feel bad? "You have to capture little wins. The joy of the wins cannot be attained if you only work when you feel like it."
  • "You have to crave the end result so bad that the work is irrelevant."
• Do Hard Things - Doing hard things creates trust in oneself. Doing the hard work others aren't willing to do builds confidence.
• The phrase "fake it til you make it" - "I hate that phrase. It's so easy to do this on social media and you end up not even knowing who you are. Those people are too worried about how others perceive them."
• His favorite Kobe story - "He's so coachable." He was always asking questions and listening to learn more. "And he always held himself accountable."
• "Confidence is the ultimate drug. And winning is the dealer."
• "The greats always bet on themselves."
• High performers always seem to be the ones reaching out for a coach... Always trying to get better. The average performers don't think they need a coach.
• Winning makes you different. And different scares people. Michael Jordan started lifting weights on game days and people thought he was nuts.
• Knowing what to think versus knowing how to think -- You need to be able to have confidence, challenge other people's thoughts and preconceptions. Don't copy others. Learn and create your own point of view. Your own ideas based on what you've learned.
  • "You can have sight (copy others), but no vision. You need to have a vision."
• Winning is a test with no correct answers.
• "Winning is not a marathon. It's a sprint with no finish line."
  • You don't have the luxury of time. Most people manage time. Don't manage time, manage focus.
• Career/Life advice: Do everything to figure out what you want to do. No job is beneath you. There is no shortcut.

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Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12

James Clear is the author of the #1 New York Times bestseller, Atomic Habits, which has sold more than 4 million copies worldwide. His writing is focused on how we can create better habits, make better decisions, and live better lives.

Notes:

• “My primary hope is that people find what I write to be useful. As long as someone is able to implement the ideas I share to get the results they want, then I feel like I’ve done my part to make the world a slightly better place.”
• "Working on a problem reduces the fear of it.  It’s hard to fear a problem when you are making progress on it—even if progress is imperfect and slow."
• Action relieves anxiety. We often avoid taking action because we think "I need to learn more," but the best way to learn is often by taking action.
• Lack of confidence kills more dreams than lack of ability. Talent matters—especially at elite levels—but people talk themselves out of giving their best effort long before talent becomes the limiting factor. You're capable of more than you know. Don't be your own bottleneck.
• What looks like talent is often careful preparation. What looks like skill is often persistent revision.
  • You need volume before intensity. The bad days are more important than the good days. You need to maintain consistency.
• Preparation for a lawyer:
  • Most cases are won long before you enter a courtroom. You must be willing to prepare.
• Question James asks to those who are pitching him a TV show or movie for Atomic Habits:
  • What causes a similar show to succeed? ("I don't think people are serious enough about succeeding.")
  • "Having a plan almost always serves you even if it doesn't go according to plan."
• A+ work - Good enough is ok for most things. For creators, doing A+ work is crucial.
• Be “selectively ignorant.” Ignore topics that drain your attention. Unfollow people that drain your energy. Abandon projects that drain your time. Do not keep up with it all. The more selectively ignorant you become, the more broadly knowledgeable you can be.
• At multiple points this year, the top 3 read books on Amazon were: 1) A Promised Land by President Barack Obama 2) Atomic Habits by James Clear, and 3) Becoming by Former first lady, Michelle Obama... I asked James, what is it like to see your work amongst the world's most powerful people? "It's been a wild few years!"
• The best marketing strategy? Excellent work
• Read Scott Young's article, Do The Real Thing
• There are 3 primary drivers of results in life:
  • Your luck (randomness).
  • Your strategy (choices).
  • Your actions (habits).
  • Only 2 of the 3 are under your control. But if you master those 2, you can improve the odds that luck will work for you rather than against you.
• A Chilean saying: "Criticizing a musician is easy, but it is more difficult when you have a guitar in your hand." -- Don't criticize someone else unless you're willing to do the work.
  • Be known as a champion for great ideas versus someone who is against something.
• "The more comfortable I am with myself, the less I feel a need to win arguments with other people."
  • Peer pressure applies when you don't know who you are.
• Fame - "I have no interest in being famous. I want to be known by brand, not by face."
  • What he learned from a cab driver in Singapore about fame: "They have the name and not the life. We have the life and not the name."
• The Cardinal Rule of Behavior Change: What gets rewarded, gets repeated. What gets punished, gets avoided. Don’t reward behavior you don’t want to see repeated.
• The easy way is often the hard way. Shortcuts, one-sided deals, and selfish behavior create debts. You only look like a winner until the bill comes due. Short-term actions become long-term frustrations. In hindsight, the hard way only seems slow in the moment.
• "The target audience is always the same: myself. I like Morgan Housel's line, "Writing for yourself is fun, and it shows. Writing for others is work, and it shows."
• Life/Career Advice:
  • Questions are better than advice... Ask these questions:
    • What am I optimizing for?
    • Can my current habits carry me to my desired future?
    • What am I really trying to achieve?
    • What do I really want?
    • Go fast - "Don't rush, but don't wait."

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Twitter/IG: @RyanHawk12    https://twitter.com/RyanHawk12

Jay Clouse leads Community Experience for Smart Passive Income. He joined Smart Passive Income in December 2020 after SPI acquired his private community and virtual accelerator, Unreal Collective. You will notice it sounds different from all of my other episodes.

Notes:

• Commitment: “You don’t need to be uniquely talented or creative to make a living as a creator. But you need to be committed."
• "A creator makes an asset for the purpose of being consumed and creating value for both the consumer and the creator.” -- Leaders need to be creators -- They create/build culture. They need to be effective communicators, writers, they need to create a vision and inspire people…
• The WHY: “I created Creative Elements to bridge the gap between art and business by talking to high-profile creators about the nitty-gritty of building their creative career.”
• Community - “A group of people with commonality – shared interests, values, or beliefs.” -- Community traces back to the late 14th century, with both French and Latin roots. “Community” was used to describe “a number of people associated together by the fact of residence in the same locality” as well as “the common people."
• Sales -- "Sales is a scorecard for storytelling."
• Culture - “Culture is the sum of behaviors you tolerate and reward over time.”
• Patience & Commitment - “The effort of earning an independent income, regardless of path, takes a lot of patience and commitment. Those words aren’t sexy and they aren’t fast. But they are reliable.”
• In 2019, Jay produced a feature-length documentary called Test City, USA about the growing startup ecosystem in Columbus, Ohio.
• A+ work - A Power law. The #2 result gets half as much as the #1 result. When creating something, shoot for A+ quality work.
  • The test: When someone sees it, they can't help but comment on it, share it, and tell their friends.
• You want to start a podcast?
  • Why are you doing this?
  • What's the format?
  • How can you market it?
  • Audio needs to sound great
• The Juice = feedback from listeners that your show has helped them.
• Authenticity - You need to feel aligned and comfortable with your voice on air.
• Wabi-sabi is the view or thought of finding beauty in every aspect of imperfection in nature. It is about the aesthetic of things in existence, that are “imperfect, impermanent, and incomplete”
• Life/Career advice:
  • It takes time to forge your own path
  • Get in touch with what you want
  • Trial and error - view it as a series of experiments
  • Get your WHO right

Text LEARNERS to 44222 for more

Full show notes at www.LearningLeader.com

Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12

McKeel Hagerty is the CEO of Hagerty. Hagerty is an American automotive lifestyle and membership company and the world’s largest provider of specialty insurance for classic vehicles. He is the former Chair of Young President's Organization (YPO). YPO is a global leadership community of extraordinary chief executives — more than 30,000 members from 142 countries. McKeel is also a Co-Founder and General Partner at Grand Rapids, Michigan-based venture capital firm Grand Ventures.

Notes:

• Arete is a concept in ancient Greek thought that, in its most basic sense, refers to "excellence" of any kind. This meaning was related to the idea of the fulfillment of purpose or function, the act of living up to one’s full potential. 
• In his early twenties, Mckeel planned to be a Russian Orthodox priest. He earned his master’s degree in theology from Saint Vladimir’s Orthodox Seminary in Yonkers, New York.
• Why McKeel tracks everything:
  • "I noticed that people who accomplished a lot kept track of their life." He tracks: sleep, exercise, diet, goals, and more
    • Think, "What am I trying to do?"
  • "We are in the golden age of habit formation."
  • "The best leaders are constantly looking for better ways to do things."
  • "Intrinsic motivation is imperative for happiness."
  • "I'm inspired by what I see in others." -- The spirit of the craftsman
• In 1999, Hagerty had 35 employees... They now have 1,600.
• The lightning bolt moment - McKeel went to a YPO branding conference at Nike. And learned about how Nike viewed branding.
  • "Nike is the spirit of the sport." -- Think more like a club than a company.
  • McKeel created a membership organization and media brand as part of his business.
• Leadership "Must-Haves"
  • Growth mindset - you are not a finished product
  • "I don't believe in work-life balance. You get life."
  • Curiosity in the interview process
  • They need to understand what they will need to learn along the way
• The power of YPO:
  • 30,000 members
  • It's operational leaders doing work with people
  • It's a wholistic view of life
  • The Learning Leader Show is tightly in line with YPO
  • In 2016, McKeel was elected Chairman
• Keys to a great YPO group:
  • Holistic leaders (business, personal, family)
  • Egos checked at the door
  • Vulnerability and generosity are the keys to breakthrough leaders
• McKeel has interviewed some of the world's most notable leaders (Hillary Clinton, Sheikh Mohamed of Dubai, Paul Kagame, Prime Minister Lee of Singapore)
• His writing practice:
  • General Eisenhower would sit alone and write out his thoughts... Ask yourself, "What's the narrative here?"
  • Write summaries of what you learn from books, podcasts, videos, articles...