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The Learning Leader Show With Ryan Hawk

As Kobe Bryant once said, “There is power in understanding the journey of others to help create your own.” That’s why the Learning Leader Show exists—to understand the journeys of other leaders so that we can better understand our own. This show is full of learnings taught by world-class leaders—personal stories of successes, failures, and lessons learned along the way. Our guests come from diverse backgrounds—CEOs of multi-billion dollar companies, best-selling authors, Navy SEALs, and professional athletes. My role in this endeavor is to talk to the most thoughtful, accomplished, and intentional leaders in the world so that we can learn from them as we each create our own journeys.
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Apr 24, 2022

Text Hawk to 66866 for "Mindful Monday." A carefully curated email sent each Monday morning to help you start your week off right!

Full show notes at www.LearningLeader.com

Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12

Jim Weber joined Brooks Running Company as CEO in 2001 and is credited for the Seattle-based running company’s aggressive turnaround story. The business and brand success caught the attention of Warren Buffett, who declared Brooks a standalone subsidiary company of Berkshire Hathaway Inc. in 2012. He’s the author of a new book called, “Running With Purpose, How Brooks Outpaced Goliath Competitors to lead the pack.”

Notes:

  • A purpose is a forever cause that can permeate everything from the business to the brand to the culture. It is a choice, not an outcome.
  • The secret to success is “constancy of purpose” - Instead of a mission statement, Jim decided that a purpose was preferable to a mission. A purpose is a forever cause that can permeate everything from the business to the brand to the culture.
  • The riskiest path is to look like your competitors. You can't just chase trends.
  • They have distinct points of view:
    • Focus
    • Excellence in execution
  • Trust: Charlie Munger has often spoken about the “seamless web of deserved trust” as a life pursuit.
    • The Berkshire culture is built on trust
      • Brooks is completely empowered
      • Brooks is completely accountable
      • There are no required meetings
      • People choose to self-select into it
  • "You're an outcome of your journey."
  • What Jim looks for when hiring a leader:
    • Competitive
    • Culture driven - "Cultures are behaviors in action."
    • Likes being part of a team
    • Functional excellence
  • Values:
    • Word is bond
    • Be active
    • Authenticity
  • The process Jim has in place to continue learning:
    • He was involved in YPO in the early years
    • His wife Mary Ellen
    • A board of advisors - It's 6 former CEOs
  • The one-page strategy that you relentlessly message to your team – Jim made the decision to walk away from non-premium running to concentrate on performance-running, eliminating 50% of his product line and 40% of his retail partnerships. He didn’t try to be all things to all people.
  • Expectations and Messaging: After becoming CEO, Jim lowered revenue and profit projections so that he could establish some credibility by hitting his numbers. He brought in a new CFO, David Bohan… He shared a one-page strategy and told everyone they would get sick of you repeating it.
  •  
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