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The Learning Leader Show With Ryan Hawk

As Kobe Bryant once said, “There is power in understanding the journey of others to help create your own.” That’s why the Learning Leader Show exists—to understand the journeys of other leaders so that we can better understand our own. This show is full of learnings taught by world-class leaders—personal stories of successes, failures, and lessons learned along the way. Our guests come from diverse backgrounds—CEOs of multi-billion dollar companies, best-selling authors, Navy SEALs, and professional athletes. My role in this endeavor is to talk to the smartest, most creative, always-learning leaders in the world so that we can learn from them as we each create our own journeys.
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Feb 11, 2019

The Learning Leader Show With Ryan Hawk

#297: Tero Isokauppila - CEO Of Four Sigmatic: Principled Based Leadership

Full show notes can be found at www.LearningLeader.com

Show Notes:

  • Commonalities of sustaining excellence:
    • "They love what they do" -- Love the process.  The work
    • Humility/Excitement to learn -- they know things will change and they must adjust
    • Listen more than you talk.
    • Curiosity -- The Dalai Lama exemplifies this very well.
    • Able to adjust -- Madonna is a prime example of being able to adjust and reinvent herself
  • How being a 13th generation farmer from Finland helped set the course for Tero's life -- "I have domain knowledge."
  • Finnish people consume more coffee per capita than anyone in the world
  • The idea of putting mushrooms in coffee came because of this
  • Super foods help with:
    • Hormonal response
    • Gut health
    • Immune system
  • Four Sigmatic is a company built with super foods
  • The beginning -- "It all comes down to value generation.  If you want to generate value, you have to see what others don't yet see."
  • Culture -- "You need to rally around people who believe in the mission."
  • Find believers and sponsors as your first employees -- his founding team were former teammates
    • Get to know you team deeply -- how they think, feel, act, what motivates them
    • Currently they have a fully distributed team of 37 people
  • The hiring process and qualities they look for.  Four lenses:
    • Can they do they job? -- Skills
    • How will they fit in our culture? -- Fundamentals
    • What do they cost? -- Financially and emotionally
    • What is their growth potential?
    • They must be "extra good" at communication - written and verbal.  How do they write emails?  Must be extra organized.
  • "Culture exists whether you want or not.  It is what it is."
  • Their principles:
    • S - Stay healthy, eat well, exercise
    • W - We are us, not them
    • A - Always carry product
    • R - Results with freedom -- KPI
    • M - Make it grow, let it go
  • Examples of innovation
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